We was set the task of producing three adverts on a drink we had to create and design. Our first thoughts were what style of drink we was going to base our product on, we decided we wanted to do an energy drink and it was going to be aimed at young people of the sporty type. we had a list of idea's for the name of the product but decided on the name 'VIVACIOUS' the reason for this was because it was bold and it linked with the idea of energy and enjoyment.
After choosing what style product we was going to do we had to design a label that had to be created and this looked at the aspect of color scheme, we decide on blue,yellow and orange the reason for this is because yellow and orange are a big contrast to the blue and would stand out against it so after choosing the colours we then designed a label on photoshop which was pretty easy as we already had skills using photoshop after doing that we stuck it round a lucozade bottle the reason for this was because lucozade use a very similar colour scheme to what we picked and it linked in with the whole energy drink.
we not only had to focus on producing three adverts but also on how well we could hold a steady shot, the appropriate framing's of the shots and the variety of camera angles and shooting material we used, on top of that we had to think about Mise-en-scene.
In all three video's we produced I feel we're at a proficient level on the ability to hold a steady shot due to all our filming being contionously steady, the tracking shot that is used throughout all three video's proves we have the ability to hold a steady shot as none of the filming is in anyway shaky, every character in the shot is framed as they should be so this also cover's the framing a shot appropriately, however to improve on both of these area's you could use a tripod which would give us an even etter quality of filming.
The question we had to ask was whether the shooting material matched the task that was set, I personally feel it was. For all three of our adverts we kept the same idea, we based it on sporting events and the idea of a celebrity being involved, however we varied the different sports to show the drink was aimed at all different types of people for example our first one was golf, second football and the third tennis . We thought the idea of similar adverts would help the audience recognise it was the same product, I think this idea of ours was very clever and due to our slogan 'ENHANCE, IMPROVE, WIN' being included in every advert it shows another link. I would say our group can be marked as a proficient in this category as all aim's were met and the shooting material was almost at the best it could be.
For the mise-en-scene we new we would have to think wisely on where would be appropriate to shoot our film, who we would use and what props would be needed. I think we was proficient in this area because we used three different locations to portray the sports, we thought about lighting and sound and not only did we use boys for the sports but girls also showing that the drink was for both genders. The only thing we could have improved on in our video's would have to be the wind and background noise in the tennis shots due to us not being aware how loud the wind was, because of this during editing we had to turn the audio down. On top of doing that we done a voice over in which we kept it the same voice throughout all three video's, this was another way for the audience to recognise the product being the same, I feel this was successful and all in all this has given me something to think about next time I'm filming.
Looking back over all the adverts although I feel my group done well filming I'd say we're only at a basic level with the variety of camera angles we used, they were all very simple camera angles and we didn't take it to that extra level that would give us a proficient level. If we was to do the filming again, to improve it we would have to think about a greater variety of camera angles which would show our greater ability of skills we have in filming.
Overall I feel the task that was set went very successful and we encountered no problems throughout the planning and filming proccess, I would probably mark it at a high basic possibly a low proficient as it could be improved a bit more if there was more time in editing. After doing this task I feel it has helped me think about what I need to focus on in my next project and what things can be improved upon.
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